Ideas

Warner scares banks and jewelers for Ocean's 8 promo

If you think the advertising display is dead and there is no way to innovate on this format, chances are you're wrong. Proof is with the very good idea of ​​street marketing orchestrated by Warner Bros. la France for the release of the film Ocean's 8.

But above all, a little reminder of the facts is needed. Realized by Gary Ross, Ocean's 8 is a spin-off of the famous Ocean's film trilogy produced by Steven Soderberg. Because we do not change a formula that wins, we stay here again in the thematic steering films... but this time, with women at work. Ocean's 8 puts in scene Debbie Ocean (Sandra Bullock) who launches, like his brother Danny (George Clooney), in a break in the company of a killer team.

To communicate on the release of the film (scheduled for June 13), Warner Bros. had the idea ofhijacker unexpected spaces. On June 7 and 8, 2018, traveling posters appeared in the heart of Paris near banks, jewelers and some iconic places in the capital like the famousPlace Vendôme.

With a lot of humor, these mobile ads are of course references to nearby institutions, while promoting the film. In the simplest of ways, Warner Bros. orchestrates an intelligent contextualized and impertinent display campaign that perfectly fits the saga Ocean's !

Credits: Jonan Mesquida

Credits: Jonan Mesquida

Credits: Jonan Mesquida

Credits: Jonan Mesquida

Credits: Jonan Mesquida

Credits: Jonan Mesquida

Credits: Jonan Mesquida

Credits: Jonan Mesquida

Credits: Jonan Mesquida

Credits: Jonan Mesquida

Credits: Jonan Mesquida

Credits: Jonan Mesquida

Imagined by: Warner Bros. la France

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