Ideas

An ephemeral restaurant where you eat on the floor

Would you be willing to eat on the floor if we could certify that it is clean? In Belgium, the brand Black & Decker has set up a surprising operation to promote its Stam-Mop steam broom. In collaboration with the agency These Days Y & R, the brand imagined the "Floor 99.9", an ephemeral restaurant where you eat on the floor.

Beware of appearances, it's a real leader (Anne-Sophe Breysem) who takes care of the preparation of the dishes. To prove the effectiveness of its products capable of cleaning 99.9% of bacteria, the brand has therefore offered to several people to eat a meal on the floor. A surprising and ingenious idea that offers a good exposure to the brand and reassures on the quality of the steam mop.

Video: Andy Ricker: "The Drinking Food of Thailand". Talks at Google (November 2019).

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